What is Zrii?
is a powerful, new liquid nutritional drink, rooted in the ancient
wisdom of Ayurveda. Widely considered one the world's most rejuvenating
superfoods. With amalaki as the basis of this delicious, functional
beverage, this unique formulation synergistically combines six superior
herbs and fruits designed to promote cellular rejuvenation, immune
function and increased vitality. Learn more about Zrii ingredients
Why does Zrii highlight the amalaki fruit?
by the 5000-year-old science of Ayurveda, amalaki has one of the
richest and most documented legacies of any fruit known today. It has
been revered in India as the "Great Rejuvenator," the "Nurse", and the
"Fruit of Immortality" for centuries due to its numerous nutritional
properties and its ability to nourish the body on all levels. The
amalaki fruit even has its own holiday in which families share a meal
under its tree while giving thanks for the strength and luster promoted
by the fruit.
addition to being heralded for its youth-promoting and rejuvenating
qualities, classical Ayurvedic texts describe Amalaki as a potent
anti-inflammatory, digestive aid, elixir for the skin and hair, and
metabolic enhancer. Over the past 50 years, Amalaki has been the
subject of hundreds of scientific studies, which further validate what
Ayurveda has known for over 5,000 years.
What do you mean by 'synergy' and 'synergistic effects' of the botanicals for maximum effect within the body’s cells?
utilizes a liquid delivery system to promote optimal absorption and
assimilation of its active botanical ingredients. One of the unique
aspects of Zrii is the synergistic effect of its botanicals, which
derive from ancient Ayurvedic formulations. Rather than just consuming
large amounts of amalaki, Ayurveda recommends combining the fruit with
other herbs to further strengthen or 'potentiate' the effects of
amalaki and drive them deeper into the physiology. Each botanical is
included for its own unique properties at a specific quantity on a per
ounce (1 serving) basis.
herbs open the channels of the body, increase metabolic activity, and
drive the nutritional components of Amalaki deeper into the cells and
tissues. The addition of ginger, turmeric, and tulsi, in particular,
support this deep, cellular delivery.
this process takes places, unwanted cellular debris and waste will
naturally begin to loosen from the tissues. Ayurveda prizes haritaki
fruit as one of the most efficient botanicals for gently detoxifying
unwanted byproducts from the colon and bodily tissues. Along with
Amalaki, the prized Chinese fruits of schizandra and jujube also act as
general tonics for the blood and brain, creating an overall balancing
effect for the mind and body.
What nutritional components does Amalaki contain?
many superfoods being introduced today, the chemical profile of Amalaki
cannot be limited to one star ingredient or beneficial compound.
Instead, research has discovered an unparalleled spectrum of powerful
antioxidants, polyphenols, tannic acids and bioflavanoids. Amalaki also
contains a high concentration of amino acids, trace minerals and other
contains the potent phenolic combination of ellagic acid, gallic acid,
and emblicanin A+B. Together these polyphenols are important for
reducing cellular and oxidative stress, destroying immune-damaging free
radicals and supporting the overall detoxification of the body. The
bioflavanoids, rutin and quercetin, and powerful enzyme superoxide
dismutase also contribute to the overall anti-oxidant,
anti-inflammatory and youth-promoting qualities of this remarkable
addition to these antioxidants, the amalaki fruit is widely considered
to contain the most concentrated source of Vitamin C. The fruit is also
host to rare 'mighty-molecules' known as ascorbagens that create a
protective bond around the Vitamin C molecules, making amalaki's source
of Vitamin C more heat stable and bioavailable than synthetic varieties.
Why does Zrii keep information about formulas proprietary and not list them on the bottle?
protect our formulas from becoming competitor knockoffs, we generally
keep specific amounts and sources of ingredients used in our products
as proprietary information. Zrii prides itself on providing the best
product formulations available anywhere and will always strive to
protect our competitive advantage. Our scientific team spent nearly a
year of testing and research to formulate the product with the specific
blend of Ayurvedic botanicals. However, you can download a copy of the
Zrii label on our Zrii Nutrition page.
How much of each botanical is present in Zrii?
Due to the proprietary nature of the formulation, specific amounts of botanicals are not available.
has been speculation and criticism in the broader liquid nutritional
industry that functional beverages are little more than 'sugar water'
and contain miniscule amounts of active ingredients. While Zrii can
make no claims for the industry as a whole, from day one the
formulation team has stated that the botanical dosage levels in Zrii
would have to be "substantial on a per-ounce-of-product basis, in order
to enact significant physiological change within the body."
What will prevent retail stores and knock-off brands from creating Amalaki-based products?
is no way to fully regulate the sourcing of botanicals, which partially
explains the increased demand for superfoods in recent years.
the first company in the West to create a functional beverage utilizing
the Amalaki fruit, Zrii labeled its product "The Original Amalaki" from
day one, with the expectation that knock-off brands will begin popping
up as the benefits of amalaki become more widely known. Market analysis
suggests that this type of piggyback exposure commonly ends up creating
greater demand for the original product. Zrii's world-class formulation
team, wild-crafted amalaki fruit, and complex formulation are also
significant competitive advantages for the company.
Why are there fruit juices in Zrii?
in a base of pomegranate, pear, and grape juice, Zrii is packed full of
antioxidants, bioavailable Vitamin C, free-radical scavenging
Polyphenols, and bioflavanoids and natural enzymes. Seven specific
juice concentrates used in the formulation help maintain a balanced
acid/alkaline profile and antioxidant value. This mildly acidic base
helps to stimulate metabolism, and the alkalizing base of the amalaki
therapeutic level helps with post digestive support. Additionally, this
unique juice blend helps to round out all 6 tastes necessary in
satiation and Ayurvedic wholeness. There are no artificial colors or
sweeteners used in Zrii.
Are Zrii’s juices organic?
fruit juices in Zrii are currently not organic, however, Zrii continues
to analyze and explore organic possibilities. One of the largest
challenges has been finding a large and consistent supply of organic
juices such as pomegranate, pear puree, and raspberry juice. Like the
botanicals, each juice is triple tested for synthetic pesticides,
bacteria, and other harmful elements on both the supply side, before
production, and as a finished product.
How is the Amalaki fruit processed?
Amalaki fruit is wild-crafted and cold-pressed to ensure its
nutritional potency. Due to the risk of oxidation, the fruit is pressed
within hours of being picked. It is then vacuum-dried using a
proprietary method in order to create a pure and potent extract and
then shipped to the United States in airtight containers for
Is the Amalaki harvested in an environmentally and economically sustainable manner?
supply of Amalaki found in Zrii comes from a highly respected,
multi-generational, family-run business in northern India. The company
has provided jobs for native persons for decades in the Himalayan
region where the fruit is farmed. Through being wild-crafted, the
company utilizes its local contacts to harvest smaller numbers of wild
trees on private plots of land. By having access to a vast network of
these individual farms, the company is able to supply large quantities
of Amalaki in an environmentally and economically sustainable manner.
The company considers this wild-crafting process the most responsible
farming method. It also leads to the purest Amalaki, which is
consistent with the Ayurvedic principles at the foundation of the
How do you maintain quality during each harvest?
undergoes extensive testing measures to ensure consistent quality.
Potency and purity are foundational components to the formulation. For
this reason, all active botanicals are triple tested: botanicals are
tested for microorganisms, pesticides, metals and other measures on the
supply side, upon arrival in the US, and lastly as a finished product
at the time of production. Advanced flavor technology/diagnostics are
also used to ensure consistency in taste.
Is there a special way to harvest the Amalaki fruit?
Amalaki fruit in Zrii is always hand-picked. Zrii's supplier of Amalaki
plants and picks the fruit in accordance with traditional Ayurvedic
practices and seasonal rhythms. The "Zrii: Stars Aligning" DVD,
displays a brief clip of Amalaki harvesters performing a small
thanksgiving ceremony before hand picking the fruit from the tree.
Where are the seven botanicals grown and harvested?
five botanicals deriving from the 5,000-year-old system of Ayurveda
(amalaki, turmeric, tulsi, haritaki, and ginger) are grown in India.
The two botanicals deriving from the 5,000-year-old system of
traditional Chinese medicine (schizandra and jujube) are grown in
China. Extra attention has been placed on the purity of these Chinese
botanicals given recent stories in the news about toxicity in both the
Chinese food supply and manufacturing industries.
Are the botanicals in Zrii organic?
and potency are foundational components of Zrii's formulation. Zrii
only selects organically grown and harvested sources of each botanical,
and Zrii’s suppliers provide documentation stating their botanicals are
free from synthetic pesticides, herbicides, genetically modified
ingredients, and other unnatural chemicals.
this time, USDA guidelines and international regulations prevent Zrii
from using the term "organic" in reference to the botanicals in its
Is Zrii tested for heavy metals and pesticides?
To back up the claims made with Zrii’s natural ingredients, Zrii
conducts ongoing, batch-specific testing for pesticides, heavy metals,
and other harmful materials. Zrii adheres to the most stringent heavy
metal testing currently required by any state in the United States.
Potency and purity are foundational components to the formulation, and
Zrii chooses to work with only the highest quality suppliers of
botanicals in both India and China.
is triple-tested for heavy metal and trace mineral contaminants, such
as lead, arsenic, and mercury. Botanicals are first tested on the
supply side, again upon arrival in the United States, and lastly as a
finished product (with the juices) at the time of production. Zrii is
also tested for microorganisms, pesticides, and several other
Is Zrii pasteurized?
the presence of fruit juices, the product has to be pasteurized. Zrii
employs a highly advanced flash pasteurization process which heats the
drink for a very short period of time to kill any existing microbes.
This quick process still preserves the integrity and potency of the
active botanicals in the product. Additionally, we have done what few
companies have even been able to accomplish—manufacture without the use
of preservatives. Due to the negative impact of preservatives, we will
continue to provide fresh Zrii with just-in-time inventory.
Does Zrii contain any artificial preservatives?
the presence of natural botanical preservatives in Zrii, artificial
preservatives are not necessary for increasing the product's shelf
life. In addition, tulsi, amalaki, and turmeric have been studied for
their anti-fungal, anti-microbial, and anti-bacterial properties.
How much Zrii should be consumed in a day?
optimal serving size of Zrii is one ounce consumed 1 to 3 times a day.
This amount was set by Zrii's Scientific Advisory Board to offer a safe
and physiologically significant serving level that can be enjoyed by a
broad cross-section of individuals. Ayurveda recommends breaking up the
serving levels throughout the day (i.e. one ounce taken three times per
day) to have a deeper effect within the body.
Is it possible to consume too much of the botanicals in Zrii?
and foremost, Zrii is a food-grade beverage. In toxicology studies,
none of the seven botanicals in Zrii have been shown to be toxic when
taken in large amounts.
Should Zrii be consumed on an empty stomach or with food?
is really a matter of preference. One may notice that drinking Zrii
before food allows them to feel the unique effects of the botanicals
more quickly. This is because the drink enters the bloodstream more
rapidly when consumed on an empty stomach.
consuming Zrii with food, the active components will be digested along
with it, driving them deeper into the tissues through the digestive
process. In either scenario, the body will receive the nutritional
benefits of the active ingredients. For individuals experiencing more
deeply rooted or longstanding imbalances of the body, taking Zrii with
food may assist the delivery process more effectively.
What if someone experiences stomach sensitivity when taking Zrii?
the significant amounts of the botanicals, some people may respond
differently to the individual digestive herbs because of each person’s
unique physiological makeup. The drink is designed to enliven the
overall metabolism of the body, and the enzymatic process actually
begins as soon as the drink hits the tongue.
people sensitive to the digestive herbs, we recommend diluting the
drink with an equal part water. This changes the metabolism/absorption
of the overall drink, making it less apt to cause unwanted digestive
effects. In this case, we also recommend drinking Zrii with food.
(Gradually increase the amount once the symptoms subside.)
Signs of digestive sensitivity may include gas, bloating, loose stools, or a mild heating sensation in the stomach.
Can Zrii be taken with prescription medications?
taking medications or with pre-existing medical conditions consult
their primary care physician before consuming Zrii (or any nutritional
supplement). Zrii has not been clinically tested for prescription drug
interactions or specific disease conditions. The Scientific Advisory
Board of Zrii (of which some members are Western medical doctors) is
currently not aware of any negative interactions between Zrii and
Can Zrii be consumed by someone who uses blood thinning or blood pressure medication?
has not been clinically tested for prescription drugs interactions or
specific disease conditions. Therefore, the decision to consume Zrii
while taking medications ultimately rests in the hands of the consumer
and their primary care physician. Turmeric and ginger have known
blood-thinning effects, but in reviewing the available scientific
research, however, Zrii’s Scientific Advisory Board states that levels
of these botanicals are well within the safety window for individuals
taking these medications.
Is it safe for women who are pregnant or breastfeeding to consume Zrii?
or lactating women should consult with their primary care physician
before consuming Zrii. This recommendation is in line with general
standards of healthcare in regards to the consumption of herbal
supplements while pregnant or breast feeding.
in recent years has focused on the influences of antioxidant rich
botanicals to potentially inhibit the absorption of iron, thus
presenting a concern for pregnant or lactating women. In reviewing the
available literature on Zrii’s botanicals, the Scientific Advisory
Board feels that the levels are well within the window of safety for
pregnant and lactating women. If an individual is particularly
concerned about iron, the Scientific Advisory Board recommends
consuming Zrii 30 minutes before eating.
traditional Ayurvedic medicine, both amalaki and turmeric are widely
used in pregnancy. These ingredients are traditionally thought to
contribute to the overall good health of a baby.
Does Zrii have a laxative effect? Is this habit-forming?
is not designed to have a laxative effect. Haritaki fruit is included
in Zrii to serve as a subtle detoxifying agent. Amalaki and haritaki
are used together in the well-known, classical Ayurvedic formulation,
Triphala. Upon initially taking haritaki, some individuals may find
that they have looser stools or more frequent bowel movements. After a
few days, however, the body will typically begin to adjust, creating
greater balance in the entire digestive system. This type of cleansing
effect and subsequent digestive benefit is an important foundation of
Ayurvedic medicine. The levels of haritaki in Zrii have been carefully
formulated to make it beneficial for widescale use by anyone. It has
also been shown that haritaki is not habit-forming.
Is Zrii Gluten-Free?
Is it safe to drink Zrii that has been frozen and thawed? How about heated to high temperatures in the sun?
that expose foods to high levels of heat, light, and/or oxygen cause
the greatest nutrient loss. It is advisable not to leave Zrii in car
trunks or outside for hours. (This goes for any nutritional supplement.)
How Much Vitamin C is in Zrii?
The juice of the amalaki fruit has almost twenty times as much vitamin C as the juice of an orange.
design, there is no standardized method to measure to vitamin C levels
due to the natural variation of micronutrients and macronutrients
within wild-crafted/organically harvested fruits. This variation is
dependent upon harvesting cycles, time of harvest, and natural soil
conditions. Furthermore, a comparison of ascorbic acid and the
ascorbagens (the tannic acid-protected form of vitamin C in amalaki) is
not a straight comparison.
Does consuming high levels of Vitamin C pose any health risks?
naturally occurring vitamin C found in Zrii/amalaki fruit was
formulated to supply a level that would be safe for everyday
consumption, even when consumed at much larger than recommended amounts.
has shown that amalaki (amla) is 12 times easier to assimilate than
ascorbic acid, which is found in food additives as a preservative.
Researchers have also shown that just 8.7 mg of natural vitamin C from
amla is equivalent to 100 mg of synthetic vitamin C. (Synthetic vitamin
C is often missing vital nutrients such as rutin and bioflavonoids.)
C has only been shown to have a negative impact on a few medical
conditions and associated medications. These conditions are recurrent
kidney stones, severe kidney disease, gout, iron overload, and
glucose-6-phosphate dehydrogenase deficiency. Vitamin C supplementation
is, therefore, not recommended for individuals dealing with these
Why does Zrii use plastic?
at Zrii carefully considered the options of plastics versus glass for
our nutritional beverage product. A couple of key points helped us come
to the conclusion that plastic would be the best option. The Zrii
bottles are made from high quality, food grade HDPE #2 recycled plastic
which has been shown to be one the safest plastics in regards to
chemical leaching*. Plastic is lighter and less expensive to ship, thus
saving the consumer money and reducing unnecessary fuel pollution.
*As reconfirmed in a recent Time magazine article and the scientific
community, HDPE #2 does not contain bisphenol-A and is considered safe
for use in food products. The biggest risks in plastic are with #7
Lexan, which is why top sports bottles have recently switched over to
HDPE #2 from #7.
Can Zrii bottles be recycled?
#2 plastic is widely considered one of the easiest products to recycle
and is first among recycling programs. Should our packaging end up in a
landfill, plastic will decompose faster than glass. And since plastic
is less likely to break, there is less waste in manufacturing and
re-shipping packages to the consumer.